your thoughts on this offer?
The Boring Agency: Whitelabel GTM Agency
As I’ve been pondering lately, I’m way too much on the innovation side of things, and this means missing out on important revenue for my portfolio of businesses.
I'll therefore be launching a boring business: a Whitelabel ad spend agency, and need your feedback on the concept. it’s gonna be called boringagency.com:
I'll bring ad spend agencies clients with my GTM skills
these clients will be paying 1k/m, we'll go 50-50, so 500$/m each. price needs to be low for high recurrence but this may prove challenging
They'll serve clients, and retain 90% of them else I’ll outsource contracts to competitors
I'll own the clients, and I might exit the full equation a couple of months down the line
I'll be billing the clients
I won't show up to client calls but need a report (they’ll BCC me)
We'll sign a contract
My goal is:
steady cashflow, say 10-50 clients generating 10-50k/m
sell these micro-agencies in a 3-12 months period of time, say 40k-200k paydays
The downsides:
churn will stay high, it’s very rare for agencies with low churn
might take a significant portion of my time
I don’t want to end up babysitting incompetent resources
And not being in charge of the product.
what are your thoughts on this idea?