working hard vs. working smart

markets moving fast

here's a comment I had on my LinkedIn recently ^^

This market is hard, and fighting harder against a 12ft8 stonewall won't bring you better results.

Most entrepreneurs need to retreat to their corners and rethink. Surround themselves with apex predators like myself and forge their market research machine. One that can pay them while showing them the road to product-market fit.

I've spoken with 6 entrepreneurs this year whose companies have gone under, and 3 that have gone back to 9 to 5's to pay bills. What worked in 2023 might not be working in 2024, things are moving so fast.

I'd love to schedule a call and show you my PMF crystal ball.