windows closing

14 months for podcast to become the norm

In 2018, I was running the largest call center in Quebec, Canada.

In 2019, I started my LinkedIn Outreach Agency, what we know as TopLeads today.

In 2020, I went all in on cold email with an obscure app called Apollo.io.

In 2021, I started podcasting.

In 2022, I started seeing cold email results start declining. So I decided to merge cold email with podcasting and saw the results. Magic: I could get 10 CEO meets/day and close 1/10 into a client.

Trends come and go, folks. This system right now will be used by every single successful business owner in 2024.

I estimate there’s a 14 months window that we have to hyper scale this method to get a bunch of leads + grow a strong backend community. Then, poof, it’s gone. Too much supply for not enough demand.

I’ll check in with you 14 months from now. Podcast as a front end will be commonplace and won’t be yielding results anymore. Then it’ll be another thing. You’ll want to have your existing follower base by then. And pray for organic.

Every morning when I start work, I open my windows. I welcome cash in. I breathe it, exhale it, and share it with a handful of clients.

My DFY program’s closed for now. Still got space in coaching, for g knows how long.