why you need an outreach expert now more than ever
ai is here and spam filters are stronger than ever
Lately, I’ve gone quite deep in AI outreach, and in the last weeks, I’ve gone deep again into deliverability. Email outreach is still the best lead gen platform out there—that is if you know how to handle it.
The thing with classic lead gen methods like Facebook Ads, AdWords or LinkedIn ads is that they are cash leaks: you get very few returns for what you spend. Some days you’re in the red, some days you’re in the green. These platforms are not flexible and will not allow you to add hyper-ai-personalization like cold email will. Plus Big media might disapprove of your ads and ban you. This is not what you want as a CEO favoring predictable revenue.
Cold email outreach on the other hand is for rebels and pirates that want full control over their lead gen channel: no waiting for SEO results and depending on Google. You may send a very personalized email to your ideal customer persona. And buy more mailboxes if you want to scale some more. The software costs of cold email, usually < $100/month, usually will beat any ad platform out there.
But you need to know complex AI stuff. You need to know product-market fit and copywriting. You need to know deliverability. It’s not for the faint of heart.
I still believe cold email will be the best channel in 2025 due to its low cost, maneuverability, and AI personalization. It just has become significantly harder to run these by yourself. Even if Google is trying to break it, there is no ways for it to just “spam” everything, especially smart emails.
Nowadays, you 100% need a cold email expert to get you started and run these systems by yourself after. The learning curve is just too big.
My clients benefit from templates, automation and AI prompts when they work with me. I do not stick around forever, and if I do, I go full commission and equity.
I currently offer Holidays Promos right now, and you’d be frankly mistaken not to take care of this. These promos chop my AI campaign price off by 30% and every month you buy, I’ll give you one free. I will pull the plug on this promo as soon as I get too busy.
Don’t pass on this.