Why Starting a Podcast is Better Than Just Being a Guest
do both, but if choosing: start a pod
Most people think the best way to leverage podcasting is by being a guest on big shows. But here’s the truth: starting your own podcast is a far superior long-term move.
Here’s why:
1. You Control the Narrative
As a guest, you’re answering someone else’s questions. When you host, you control the positioning—you dictate the direction, themes, and messaging that align with your brand and business.
2. The Podcast Guest Pipeline Never Ends
A guest appearance is one and done. Your show, however, creates a consistent inbound lead-gen machine where guests, listeners, and referrals keep coming your way. You stay top of mind, not just a one-time mention.
3. You Build a Strategic Network on Your Terms
Instead of waiting to get invited, you invite high-value people to your world. Your podcast is a cheat code to connect with CEOs, industry leaders, and partners you’d never reach otherwise.
4. Authority Compounds Over Time
Being a guest might give you exposure, but hosting gives you industry authority. People see you as the expert, not just another person looking for airtime.
5. It’s a Passive Trust Machine
Your podcast sells for you 24/7. Every episode is an evergreen asset building relationships, nurturing leads, and closing deals while you sleep.
6. SEO and Content Flywheel
Every episode fuels:
✅ Long-form SEO content
✅ Clips for LinkedIn & social media
✅ Emails and newsletters
✅ AI-powered repurposing into blogs, tweets, and more
7. You Own the Audience, Not the Algorithm
When you’re a guest, the show owns the audience. When you host, you own the distribution—email lists, LinkedIn connections, Substack subscribers. No one can take that from you.
Final Thought:
You can be a guest AND a host. But if you’re serious about long-term authority, lead-gen, and networking at scale, start your own show.
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