why cold email?

compared to other channels

In the last decade, I ran a Facebook ads agency, an AdWords agency, a call center and a LinkedIn outreach agency. That was before I discovered cold email and launched TopLeads.

The economics are simple when choosing cold email as your preferred lead channel: it has the lowest Cost Per Lead and the most scale potential if you're seeking leads.

• take ads, for example, nowadays you'll pay anywhere from 200-1000/lead: not scalable.

• LinkedIn outreach is limited to 25 connects a day

• and cold calling doesn't work: ppl get annoyed

This is why most decide to utilize cold email outreach instead: the technology to have people's email has been democratized and if you have the skills to get your emails opened, read and replied to: you may have a shot at lead gen greatness.

I would love to get on a call and talk abouta the prospects of this.