value overflow

the big bro of baby vee's jab-jab-hook

We've all heard about GaryVee's jab-jab-hook strategy. First, I'd prefer the jab-cut-hook combo. Second, I'm not sure the analogy is correct as you're not fighting your interlocutor, but adding value to them. The goal is not win-lose, but win-win.

Hence, my analogy of filling your friend's, potential client's, or fellow human's glass.

You're inviting them to your house, right? The first thing you're going to do is serve them a glass of something. Not punch them in the face. Water, wine, lemonade, kombucha - whatever pleases your guest the most.

I typically invite my guests to my virtual podcasting house. I consider this to be a mental massage parlor. It's spa day, pampering day. We delve into their past, relive great moments, and release stuck emotions. If I'm doing my job right, it's akin to coaching or psychotherapy. Plus, they'll benefit from sharing this content with the world - what a great cocktail / appetizer!

Then, once my podcast is finished, I follow up with more value, in full abundance style. I've learned a lot from talking to so many people and being such a nerd, so I've got a bag full of golden nuggets to be shared: let's hop on a quick call so that I can show you the method I use to get 75+ meetings a week! And I show them step by step how to do so in 7 minutes.

Finally, I want them to tap out from the surplus value, to use a ViolentVee analogy. "Okay Charles, I can't take it anymore, take my money please!" I'll invite them to a recurring mastermind of mine and constantly drop value bombs.

That's when their glass will overflow. Note: this hasn't required much of my energy; they've actually added value to my entire ecosystem. So, theoretically, I haven't spent a dime yet. But their glass is overflowing with value, and that's when they'll potentially want to trust me with their money.

Value-value-value: overspill. That overflow is the money surplus you will collect. It will happen mostly naturally, but being clear in your offers helps. I personally use email automation and verbal communication to remind them of what I do. I don't have any fear talking about prices and offers. It's a natural part of living in a capitalist system.

I hope this could be valuable.