The World Doesn't Need Another SaaS: Why I Bet On B2B Humor Instead
While everyone else was launching "revolutionary" SaaS platforms, I chose the path almost nobody was taking: building a B2B humor newsletter on LinkedIn focused exclusively on making business professionals laugh.
The results have been anything but funny (financially speaking):
1️⃣ The overlooked attention arbitrage
B2B content has become painfully homogenized - identical thought leadership, repetitive insights, and forgettable case studies. Into this sea of sameness, genuinely funny business content stands out like a neon sign in a grayscale world. While others compete for attention through increasingly expensive channels, humor creates organic reach through the oldest mechanism: people share what makes them laugh.
2️⃣ The counterintuitive trust builder
Humor requires truth to be effective. My willingness to joke about the absurdities of business culture demonstrates I understand my audience's world - building more credibility than another generic "5 Tips for Success" post ever could. Trust comes from shared reality, not polished perfection.
3️⃣ The sponsor value mismatch
While most content creators chase massive audience size, I've discovered B2B sponsors care far more about audience quality. My 20,000 engaged senior professionals deliver more value than platforms with audiences 10x larger but filled with passive scrollers. This quality-over-quantity dynamic creates pricing power that quantity-focused platforms can't match.
4️⃣ The zero-technical-debt business model
Unlike SaaS products requiring constant updates, security patches, and feature development, my newsletter platform is maintained entirely by LinkedIn. No engineering team, no product roadmap, no technical debt - just the continuous creation of valuable content. This radically different cost structure creates margins impossible in traditional SaaS.
The most profitable businesses today often aren't the ones chasing obvious opportunities with armies of developers. They're the ones finding untapped niches with simple execution models that large competitors overlooked precisely because they seemed too straightforward.
Sometimes the path to a 7-figure business isn't through building complex technology - it's through occupying the white space nobody else noticed was valuable.
What overlooked, "unsexy" niches might hide surprising profit potential in your industry?