the pervasive thing

about sales cycles

Sales cycles will only slap you back in the face 45-180 days after you've stopped prospecting.

Humans have short-term memories and I know entrepreneurs who will go decades with this up-and-down cycle: they stop the lead machine for whatever reason, forget about it and only wake up a couple of months later when the business is cash flow negative.

I say:

• get a sales stack like Apollo + Sendgrid that can be automated

• set 10 winning campaigns and forget about prospecting

• get leads forever through smart automation and ai copywriting

what doesn't make sense in the points I outlined?