the google deliverability scare

happening in 20 days

My cold email clients have been asking me lots about the heightened spam rules by google coming in the next 20 days.

TLDR if you’re a client of mine, don’t worry as we’ve got all that charivari figured out: the DKIM setup, the different domains we’re using, the volume, the unsubscribe rate.

For ppl new to cold email, well the lvl 96 difficulty just got to lvl 98 for you to succeed as a newcomer in Cold Email Land.

For starters, my tips:

• Use Apollo

• Use Sendgrid

• Have 5 mailboxes setup there

• Use Namecheap to buy 5 domains for these 5 mailboxes

• Activate unsubscribe link on Apollo

• Send good stuff to relevant targets

• Keep your emails short, odd and to the point. No professionalism.

• Analyze and refine your PMF x 1000

Google’s trying to control emails just like it tried to control the internet, that’s no news, and that’s not doable. Gmail sucks and Google is in decline. I don’t think they will be fully successful in their “spam” operation.

Best,