soccer players vs. UFC fighters

fake founders vs. real ones

Have you been watching soccer lately? You see a player go down, faking an injury, while the other player pretends he did nothing wrong. There's at least one liar in the mix.

This culture of deceit has seeped into the startup world: founders exaggerating stats for funding, flaunting titles for prestige, and investing in PR just to be featured in Forbes. Many of these founders are eager to "exit" the game in less than three years. I do not deal with these individuals lest they want an "intervention" type of coaching.

I've been in the founder game for a decade, not out of obligation, but because I LOVE the game: the challenges, the authenticity, the alignment, the freedom. It's raw and real – being a founder is about constantly striving to be your best self.

Like UFC fighters, we real founders study ourselves and the market tirelessly, always seeking improvement. The discipline, not the emotions, leads us to victory. When we get hurt in the ring, we don't show it; we keep fighting and maximize our chances of winning. We collaborate with the best coaches and peers.

If this resonates with you, we might be a good fit. I live by these principles. My expertise is in finding product-market fit through cold email outreach, an underrated channel. I use the best technology and mental models to achieve scalable results.

I'm not cheap, but if I like you, your team, and your product, I go full commission after a few months.

I'd love to meet you on Zoom. I might also organize masterminds around you this year and will keep you posted.