shorter or longer emails?

pscyhometrics: using ai to filter "analytical" personnalities vs. more "relaxed" ones

You can use AI to enrich anything you’d like in a contact, including their psychometrics.

I’ve AB tested longer vs shorter emails for a while now: the conclusion is that you never want to go too long, but yes, if your prospect is the analytical type, you may want to have a longer email (say approx 125 words email vs. a typical < 70 words one).

Now you don’t wanna waste email credits and risk getting in the spam for all your emails, so what you’ll want to do is feed your prospect’s data to an AI and ask it to return if they are analytical or not.

Here is a prompt example to do that in Persana:

Here is the Full Data about my target prospect: Full Name: {{First Name}} {{Last Name}} Title: {{Title}} Company Name: {{Company}} Company Industry: {{Industry}} Company Keywords: {{Keywords}} Company description: {{SEO Description}} Number of Employee: {{# Employees}} Technologies the Company is using: {{Technologies}} Company Location: {{Country}} Company City: {{City}} Annual Revenue: {{Annual Revenue}} Total Funding: {{Total Funding}}

Analyzing this VC are they the analytical type and require a long email to accept a meeting or is a short email okay to get them on a call. Return "ANALYTICAL" if they need a longer email or "RELAXED" if shorter email.

In this VC example, most returned as analytical as VCs are highly analytical people (taking time to make a decision pays off for them).

You can have fun with this and tailor your emails via psychometrics, which is pretty much my theory of everything in life and business: humans think in their own psychological bias. You send them an email that fits their mental models and they will respond favourably (speaking their love language).