Having a lead-generating podcast is the most scalable, predictable revenue method a b2b founder can have:
Cold email outreach is still the best-performing channel of them all in b2b, if you know deliverability and tech stacks
Podcast invites will get in the inbox
Your ideal clients are up for a podcast with you. They won't be down for a sales pitch though.
With the proper follow-up, you will close these podcast guests into leads.
You will get subscribers and followers, which you can also sell to.
With enough views, your podcast will attract lucrative sponsors
If you publish on YouTube, your podcast will attract AdSense dollars.
You will learn from your guests and monetize their insights
You will have fun and develop question-asking skills (top 5 skill as a founder)
I don't know of any channel that is this lucrative in so many ways.
Start your podcast in 2025 through this affordable (holidays promo) masterclass: https://podpire.com/lead-gen-podcasting-masterclass/