Podcast Funnel Flywheel

spend your time podding.

I’m hyper-bullish on pods. I spend 60% + of my day pod funneling. I launch podcast campaigns for my clients, daily. I just think it’s the way. This post attempts to explain why.

📈 let's start with these hyper trends:

• more folks are starting their podcasts as they grew up on Mixergy, EOFire, Joe Rogan, and friends...

• we're seeing podcast innovation nowadays. Audio-visual. Shorts. Stories. Niches.

• we're seeing pods sell ads for 1M/month.

• we're seeing pods exit for 200M

• sales are shifting to win+win

• we're seeing full sales role of folks "running the Company's podcast"

• Open Rates are in decline

• Cold email direct offers don't work as much

• I'm generating 75 podcasts/week and close 10% as clients

🤔 this leads logically to:

• We're gonna see podcasters being hired by companies

• We're gonna see companies rent podcasting talent like agencies like mine

• We're gonna see most salesdev folks being hired as "podcasters": folks that can ask the right questions, and build rapport from the get-go.

🤯 SDRs -> podcasters

• Pods are win+win. visibility for both -> subscribers for both.

• Pods are ego-flattering

• Pods if executed well generate neurons in interviewer and interviewee

• Interviewer benefits from having their face out there

Building in public is becoming the norm and folks are getting used to have their voice out there, at scale.

This trend also applies to all CEOs / Founders out there. Every company is mediatizing nowadays. We're documenting processes and sharing it with the world, to add value, but also to gain clients. Watch CEOs/Founders, the company's main sales ppl, convert themselves into podcasters in these next few times.

Now, what if you're shy / technical backstage nerd? You might just want to hire a star to run your pod and even do the interviews for you.

I'm accepting to run your pod if you're interviewing CEOs/Founders. I only accept top products and top niches and my fees start at 5k/month for 10 pods fully published. A steal if 1/10 of these pods convert into a 10k client. I'd pitch you well as I'd love the product.

If that's too much, I can straight up coach you at 1.5k/month or sell you my new course for 700USD (launch price).

I do 10mins screen share for free if you just want to get a better picture of what this would mean for your business. Hint: it'd mean short term growth and mad long term compounding. Get onboard. Or fall in line.