Nowadays, we go reply-based a lot in our cold email campaigns.
We send e-mails that incite a response, ie
{{Company}}’s tiktok
{{first_name}}, curious if tiktok growth was in {{Company}}’s Q1 growth plan. Would love to talk tiktok 23 strategy with you {{first_name}}.
The next steps to these campaigns is to plan a reply strategy. Plan an FAQ doc that you’d send your team, ie:
IF customer replies “Yes” THEN send “When would be good for you next week? Got a calendar link so that I can book something? ”
Odds are you’ll get new questions as you go, and you’ll need to write each one down in due time.
My advice, be more patient. Most sales people try to go to the meeting too quick.
Transform yourself in a doorman rather than a seller. The promoter got a bunch of people at the door. Your role is to screen them, and make sure they’re a fit, not turn your club into a free-for-all.
Take your time responding. Go slower than quicker. Make sure a meeting would make sense for your prospect. Make sure they have a deep interest in cold email / a fit with your business.
Your competition tries to go fast. The effect: they loose leads and diminish their closing chances by looking like they are in a hurry.
Generally, in the sales/marketing world, you wanna look different and exclusive. This is your shot at doing so.