my 7 steps content funnel
omnipresence: from source to synthesis
As many of you know, I excel at lead generation and keeping my top-of-funnel full. I once generated 100 podcasts/week, 10% of which converted into clients.
But how do I close these leads efficiently without expending too much energy on each prospect? The answer is in deploying omnipresent content, and in this post, I’ll explain how my content machine helps me close this massive amount of leads I get.
Where I get my inspiration:
Client Conversations: My clients provide deep insights because they trust me and are fully committed to success, having invested money in my services. They will share all their pain points, aspirations and frustrations. I’m always listening to their problems and figuring out solutions. These solutions become content for my prospects.
Podcast Conversations: I engage in numerous podcast interviews each week, extracting valuable keywords and insights from my guests/prospects. I then test these potential insights through my content.
Books, Podcasts, Posts, and Cold Email Replies: I continuously consume books and podcasts, integrating the ideas into my posts. Cold email replies, especially negative ones, also inspire valuable content.
How I convert inspiration into content:
Creating LinkedIn and Twitter (X) Posts: I synthesize the information I get from clients, pods and books into posts. Business-related ideas go on LinkedIn, while life-oriented thoughts are shared on Twitter. I frequently post and engage with feedback to refine my content, focusing heavily on sales topics.
Compiling Posts into a Newsletter: I aggregate all my LinkedIn microposts into a longer newsletter format, creating valuable “top tips” articles here on Substack. This newsletter also helps with SEO and is often shared by readers. I subscribe my recent contacts to my Substack and get them free stuff here.
Making Live Videos: I use Streamyard to create live videos based on my newsletter content. This format builds trust and humanizes my presence, broadcasting live on Twitter, YouTube, and LinkedIn.
Editing Videos into Shorts: I use Opus to cut these longer videos into YouTube shorts, LinkedIn posts, and Twitter posts. These short videos generate significant views and leads, with YouTube even paying per view.
So there you have it—my process for producing content from data sources to publication across various channels. This allows me to close around 10% of all the folks I meet, from direct outreach to podcasts or any other offers I’m putting out there.
I found the need to communicate this process as a lot of my clients struggle to get their close rate over 20% and their sales cycles down to 90 days in this market. This nurturing process may help.