my 100k/day plan revealed
price increases, ads, remarketing, rebranding
so you’ve heard my plan to get 50 clients a day, each paying a minimum of 2k/month, meeting once a week with me to get crazy cold email results. It’s basically 100k/day, 500k/week and 7M/year.
Talking with one of my coach yesterday, the plan would be to have instead 20 clients a day at 5k/month each.
I have 2 suites of products now for my cold email agency:
Coaching, currently at 2k/month. I shall gradually increase this product by 500$/month until I hit price parity. I think I can hit 5k/month with this one, granted the value I tend to deploy… the ROI on say 5k * 3 months = 15k is almost unavoidable.
Done by Charles, currently at 3.5k/month. This one will get to the 5k mark in 3 months theoretically, so emphasis on this one, which is me doing the full service for you. I’d just need 100+ clients on this one and I’d check my box. If I don’t find any roof to the pricing of this one, it could in theory be at 10k/month by the end of next year. My goal’s to inflate like the Zimbabwean D.
Now, how do you generate 100 clients? It’s not easy at this price point / in this market. This doesn’t mean it’s not feasible, it just means it’s more fun. Realistically say that I close 1 client per day, that’s 20 a month, 80% which will stay long term / forever as I never run out of campaign ideas. This means that after a year, I’d get 240 clients - 48 = 192 clients.
100k mrr first month, 180k mrr the second, 260 mrr the third, and so forth..
we’d be a long way from the 100k/day. Maybe I should focus on a large revenue yearly figure but I’ve tried that and for me to hit a 100k day seems more significant / fun.
I tend to offer pretty big yearly deals as well, maybe I can continue doing that, as it locks the client for a while, but this is less good for cash flow, and also I’m giving out huge discounts which tends to hurt my bottom in the end. I can continue discounting over long term commitments, IF I keep on increasing my prices. This requires boldness.
Generating clients and revenue is good, I won’t focus on retention this year, as I’ve done that before. The logic is: the more clients I get, the smarter I get, the better I can serve them all. The more scarcity, the more my time is valued, the more my prices can increase. Hence, the genius in the quantity. I do not want to optimize on taking more time with my clients, but the quality of insights delivered per minute. 1 slice samuraïng problems at scale. Every time we meet, I’d give it one clean slice. And add 100k to my client’s bottom line per live actionable insight. Also, the more I get paid, the better I can spend on myself, and the higher quality I can be. It’s virtuous.
So yeah, 100k day. But how does one get there?
Not only through increasing prices, but also honing in on my existing system. I do think cold emails can scale, not incredibly rapidly, but I’d certainly omnichannel supplement these with ads and remarketing ads more specifically. Again tweak stuff with my pod, take more innovative actions, experiment, observe, and do it again.
The problem is that this goal requires acceleration, hence more risk, and I will break stuff in the progress. But I will fix fast as a one-man-many-AIs army.
Here are things I’m bullish on to supplement my existing growth initiatives:
Hone in on my ICP: go with companies that are growing, have 150+ employees (and 5+ folks in growth/sales/marketing), are recruiting for sales, and are making at least 10M/yr.
My podcast. Finding a system to publish my pods immediately / at scale on all platforms. I’m onboarding yet another assistant for this one. Might build a suite of SaaS to solve this one.
Mastermind. I’m still inviting friends for free to my mastermind but the paid edition is taking slower than I thought. Seems like health, ppl view masterminds as wants not as needs. Masterminds are great because they mean more client referrals, more insights and more support / accountability.
YouTube Ads at Scale. Sponsor my best pods. Sponsor AI Outreach Videos.
AI SaaS I’m building to free up my time: AI replies, AI outreach from the get-go, etc. 5% of my time input / same with the private equity stuff I mentioned earlier.
Content and building in public, like I’m doing right now here.
LinkedIn / YT videos of me geeking out on AI outreach
Newsletter Growth: Cold Outreach fully aimed at subscribing ppl to this newsletter / my Beehiiv Newsletter
Focus: 80% of my energy spent / focus shall be on getting to 100k days. Use my 30-60mins free calendar time to deep work and build cool AI sequences for myself. Convert these into content / campaigns for my clients.
This plan probably gives me a fair shot at this goal. If luck hits me (it hasn’t hit me in the past 10 years), it shall make the completion of this plan easier. But I’m never reliant on this. It only comes down to one question by then: how much am I willing to sacrifice for this (silly some say) goal.
On a last note, these figures might seem high but they’re not once you hang out with top folks. 1 of my mastermind members, Trevor, shares he’s closing 4 x 50k mrr before the end of this month. Elias, another of my mastermind members, shared he secured 180k mrr for jan. The impossible becomes possible once others have made it. Just like an Ironman or bulking up 50 pounds in less than 12 months.
Everything is Possible,