Companies giving the cold shoulder on cold emails are making a BIG mistake.
everyone's still using emails
my emails get through spam blockers
see cold email as your private ad network to go omnichannel
you won't get blocked by a Big Brothering company like Meta / Google
compared to ads, cold outreach will win pretty much all the time in terms of ROI
Cold outreach platforms like Apollo allow you to target:
specific job titles and seniority
precise verticals
headcount growth
funding or not
buy intent
job change
hiring for X position
Just that most do not know how to get started: they don't know how to connect the proper tech stacks and get open rates north of 60%. Of the 1% that climbed this tough mountain, very few are great copywriters, that's where I see most of my clients fail.
I can help with all the above. Have you thought of giving cold outreach a solid try? I can show you around and have various flexible offers to accommodate.