How to cold email AB test

Step by step

• 3000 contacts/campaign

• 3 tests deployed @ 1000 contacts each / month

• 5 emails per campaign/sequence

• 1 campaign = 1 product / niche. Test 1 thing at a time. Same scripts. Just test 1 product with 1 different niche. ie “1- tiktok ads for beauty e-com brands 2- tiktok ads for electronic e-com brands 3- tiktok ads for e-com supplement brands”

• Start all campaigns at the same time

• Evaluate the results after 30 days

• Start with the campaign that generated the most sales to determine the best of 3 campaigns

• Then, if no sales, the ones with greatest outcomes of sales

• If equal match, then the campaigns that generated the most meetings

• Then, the campaign that generated the highest open rate / reply rate

• Find out your winner, and test this winner the next month, alongside with 2 new campaigns. 1k each.