generating newsletter subscribers w/ cold email
odd but works
One cold email campaign that I’ve been successfully launching lately has been the “adding newsletter subscribers” one.
yes, we cold email someone out of the bloom to ask them to subscribe to our newsletter. Sounds rude and odd, but… if you:
justify point form style why it’d be a good fit for them
that it’s free
and that they can unsubscribe anytime they want
you’ll get a 1% ish conversion rate, which translates to around +100 subscribers every month.
As usual, my cold email tech stack for that is Apollo and Sendgrid.