deploy more tests

the formula for scale

• 1 cold email campaign idea (1 product, 1 audience)

• 5 emails in 1 sequence

• 1000 contacts

• 2 weeks

• Continue the experiment if > 1% conversion rate (email to meeting)

• Discontinue if not

• Consider continuing if the ROI of the campaign is high vs. your other campaigns

• Deploy minimum 1 new experiment per week

• That’s 52 experiments a year, you’ll get at least 1 big winner