After running 1000+ cold email campaigns, here are insights on what type of campaign tends to work best, nowadays.
city / country campaigns
You just mention your prospect’s city / country in the title and in the e-mail. Works all the time.
{{city}} fintech startups like {{Company}}
3 ideas campaigns
3 cold email ideas for {{Company}}
free next thursday 3pm ? campaigns
finish up with this call to action ^^. Most prospects won’t be free but will suggest you another time
Hyper-niched campaigns
Going after hyperniches like insuretech companies in Prague.
Short emails
E-mails that are very short, and usually ask a question.
{{firstname}}, was wondering if u’d be free next thursday at 3pm… I had 3 cold email ideas I wanted to share about {{Company}} vs. other insuretechs in Prague.
See how I combined everything here ^^
No caps emails written on cellphone in dri-thru
lowcaps email convert more as they look more genuine.
Hope you’ll make good use of those!