2 cold email insights

what worked in the last days

As I launch around 70+ campaigns/week, I always like telling my clients about insights into what worked lately:

1- headlines that stop ppl in their tracks, for example, "stop and listen"

your email better be good else people will get pissed! but yes, sometimes anger and direct call to actions may lead to strong ROI.

2- Sharing videos in my message. it's risky for the open rates, but once we have this figured, dropping a video in the actual message can be a huge trust and reply booster.

I shared my “AI Outreach Masterclass” and this value-first approach seems to be appreciated by people. Imagine if you could get unlimited “free” video views through your cold email campaigns. This is immensely powerful.